{"id":284,"date":"2020-04-27T16:09:15","date_gmt":"2020-04-27T16:09:15","guid":{"rendered":"http:\/\/dev.phasethree.local\/?p=284"},"modified":"2020-04-27T16:09:15","modified_gmt":"2020-04-27T16:09:15","slug":"1-marketing-strategy-your-marketing-message","status":"publish","type":"post","link":"https:\/\/g1.phasethree.com\/demo\/1-marketing-strategy-your-marketing-message\/","title":{"rendered":"#1 Marketing Strategy: Your Marketing Message"},"content":{"rendered":"\n

Your marketing message is what forms the background of all your marketing strategies and communications. If your marketing message is weak, unclear or poorly crafted, then it doesn\u2019t matter what specific marketing tactics you use\u2026your prospects and customers won\u2019t take notice.<\/p>\n\n\n\n

The goal is to have a well-written, targeted marketing message that resonates with your target market. You want them to see or hear your marketing message and get an instant reaction of \u201cHey, that\u2019s for me\u201d. You want them to go to your website, give you a call, send you an email, ask someone about you \u2013 you want them to find out more about you and the solutions you offer.<\/p>\n\n\n\n

In other words, a great marketing message means you\u2019ll have more and more qualified prospects contacting you, generate more and more business, and make you happier and happier!<\/p>\n\n\n\n

So what exactly is your marketing message?<\/h2>\n\n\n\n

Your marketing message is more than a USP (Unique Selling Position), or value proposition, or your tagline or brand. It is a complete message that describes what you do, who you do it with, what problems you solve and what solutions you offer.<\/p>\n\n\n\n

\"\"<\/a><\/figure><\/div>\n\n\n\n

You want your marketing message to grab your prospect\u2019s attention, show them how you can solve their problem, why they should trust you and why it\u2019s in their best interest to do business with you.<\/p>\n\n\n\n

Your marketing message should \u201cspeak\u201d to your prospects and clients by appealing to their \u201chot buttons\u201d. The problem or issue that triggers emotional reactions that keep them up at night, trying to come up with some solutions.<\/p>\n\n\n\n

Prospects and customers who are exposed to your marketing message (via your website, elevator speech, business card, brochure, special report, sales letter, direct mail, etc.) should have answers for the following questions:<\/p>\n\n\n\n

  • Is this product or service for me?<\/li>
  • Why do I need this service or product?<\/li>
  • What will I get from this product or service?<\/li>
  • How will this service or product change how I\u2019m feeling right now?<\/li>
  • Does this product or service really work?<\/li><\/ul>\n\n\n\n

    In order to ensure that your marketing message is the best it can be, and answers the above questions for your prospects and customers, you need to do some homework.<\/p>\n\n\n\n

    In order to craft a successful marketing message, you have to understand your target or niche group, the problems they have and their motivations to buy. You also need to know what sets you apart from your competitors and what solutions your products and services provide.<\/p>\n\n\n\n

    So your marketing message actually encompasses several different aspects:<\/p>\n\n\n\n

    1. Target market \u2013 who is your message and marketing communications directed to? What is the personality of your potential audience?<\/li>
    2. Problem \u2013 what is the issue or concern that frustrates your prospects and clients? What\u2019s not working for them or could work better?<\/li>
    3. Solution \u2013 what solution can you provide to alleviate your target market\u2019s problem? What will your customers experience from working with you\/buying your product?<\/li>
    4. Benefits \u2013 what are all the ways that your product or service helps your client? What are the actual results?<\/li>
    5. Uniqueness \u2013 what is unique about your company\u2019s offerings that make a difference to your potential and current clients? How are you different from your competitors?<\/li><\/ol>\n\n\n\n

      Creating a dynamic and effective marketing message is key to your business\u2019s success. If you don\u2019t take the time to do this important marketing step, then you\u2019ll most likely end up sitting in an empty store or officeComputer Technology Articles, or in front of an empty email inbox and wondering why your marketing isn\u2019t pulling in any customers.<\/p>\n","protected":false},"excerpt":{"rendered":"

      Your marketing message is what forms the background of all your marketing strategies and communications. 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